ngm.com
Role: Consultant, Creative Director
NGM.com was the web version of the National Geographic print magazine. The website republished content from the monthly print magazine and created original video and web-based interactive content to supplement the print content. The magazine’s digital team was migrating to a new content management tool and wanted an updated visual design and user experience that would reflect the creative vision of the digital media team and be a showcase for world-class photography.
Oil Spill Special Edition
Due to complexity of the planning and printing a monthly publication the magazine chose to publish the Gulf Oil Spill Special Issue online weeks before the print magazine was scheduled to ship. The digital media team worked with the magazine creative and editorial team to publish and in-depth special on the effects of the Deepwater Horizon oil spill.
We built the experience in HTML instead of Flash to make the feature available on both the National Geographic magazine iPad edition and for the website. The interactive experience utilized both sides of the poster and graphics from the magazine story. Interactivity included HTML5 pinch and zoom maps, timelines, and touch-activated graphics.
As a consultant on the redesign project my roles included product management, visual and user experience design, while collaborating with the National Geographic Magazine digital team on a complete redesign of NGM.com. This six-month long project included creating sitemaps, wire frames, prototypess, visual designs, specifications and QA testing.
Interactive Feature: Living Giants
After joining National Geographic as creative director I regularly worked with the magazine team to create interactive features for special projects like the "Tall Trees" special issue. The work included collaboration with writers, editors, photographers and web producers to transform in-depth print content into user-friendly web interactives.
Greg P. Harris
UX Strategist & Product Designer
